A digital marketing and design company have won a grant from a leading government initiative.
After planning and developing a five year business plan, Nexus Creative and Coventry University have won a six figure grant from Innovate UK, which supports businesses to drive productivity and growth by investing in new technologies.
The funding is expected to grow the company’s turnover toward £5 million over the next five years, with Coventry University also sending an honours graduate and expert in digital marketing to the business, on a two year Knowledge Transfer Partnership scheme.
The project will also see the design and development of a Digital Marketing Client Management System. The system will add value to the client relationship through the delivery of qualitative data on the success of digital marketing campaigns, and will inform new campaigns with enhanced content and improved timely targeting.
Colin Foxall, commercial director of Nexus Creative, said: “Probably along with most of the business world, we realised some time ago that digital marketing and disruptive technologies would be paramount to most successful organisational development in the future.
“For any small business, including a commercial marketing agency such as our own, to be able to keep pace with the rapidity of change in the digital world is an enormous task, particularly when your clients expect you to keep them at the forefront of all things new and generate successes for them, through what you do.
“Therefore we realised that the only way to do that properly and excel at modern digital marketing was to link with the academic world and truly offer our clients and employees the best of training, information and our marketing advice, and the success that will be derived through that.
“We have already started linking our clients with the university on some projects and everyone concerned and involved, is so excited by what is happening already in this partnership”
Dr Shane Walker, Associate Head of School, Enterprise and External Engagement at Coventry University, said: “We are delighted to have been involved with Nexus and this application over the last couple of years.
“One of the unique elements of the whole project will be the development of a software tool that will accurately measure the ROI on digital campaigns and spends. This will be ground-breaking technology and Nexus and the university have agreed joint IP and licensing rights on this software as it develops and comes to fruition.”