The Laurus Programme - Nexus Creative Marketing Strategy


Modular Marketing Solution

We have developed a system called The Laurus Programme for those who wish to 'pick and choose' their own marketing activities. The programme is comprised of modules which allows clients to select one or more marketing activities to tackle their specific requirements.

Modules will be tailored and costed to the clients' needs. Our modules are categorised into eight groups:

1 - Field Analysis 

  • Market analysis
  • Market needs
  • Competitor analysis

2 - Audit

  • Brand review
  • Service/product offering
  • Online/offline marketing review
  • Internal brand assessment
  • External brand analysis
  • Goals and objectives assessment

3 - Target

  • Stakeholder profiling
  • Stakeholder engagement
  • Key influencer profiling
  • Key influencer engagement
  • Profile communication matrix

4 - Strategy

  • Marketing Strategy
  • Campaign Activity

5 - Brand Foundations

  • Brand development
  • Brand guidelines

6 - Collateral Foundations

  • Print Material
  • Digital material
  • Exhibition material
  • Website development
  • Social media set up
  • News funnel development
  • Database

7 - Market Engagement 

  • Social media management
  • PR activity
  • Website management
  • Media management and placement
  • Event management
  • Video production
  • Photography

8 - Activity Evaluation

  • Results
  • Website statistics

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A Modular approach to Marketing: The Laurus Programme from Nexus Creative



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